The brands you'll find at the new JCPenney Beauty concept will

Who knew there’s halal makeup? And heck yeah, there’s sunscreen for dark skin. Entrepreneurs have blossomed with ideas inside the beauty business.

JCPenney Beauty takes over the Dot Com Experience - Penney IP LLC

Economical Excellence New releases at Sephora inside JCPenney

JCPenney Expands Partnership With Sephora - Retail TouchPoints

JCPenney Gets More Inclusive with 39 New Beauty Brands - The Krazy Coupon Lady

Introducing JCPenney Beauty

JCPenney Gets More Inclusive with 39 New Beauty Brands - The Krazy Coupon Lady

J.C. Penney unveils rebranded Hurst store, based off of extensive consumer research - Dallas Business Journal

The brands you'll find at the new JCPenney Beauty concept will surprise you

JCPenney Beauty & Salon Haircare

JCPenney is spending $1 billion on store and online upgrades in latest bid to revive its business

JCPenney Gets More Inclusive with 39 New Beauty Brands - The Krazy Coupon Lady

How Fashion Fits in to JCPenney's $1 Billion Polishing Act