The 'internet's favorite underwear' brand, Parade, is sold

The manufacturer and licensee of Fruit of the Loom buys the DTC intimates retailer.

The Best Seamless Underwear - Top 10 No-Show Underwear For Eliminating Panty Lines

Parade Donating 1,000 Pairs of Underwear to LGBTQ+ Centers

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom Licensee - Retail Bum

Inclusive underwear brand Parade and Urban Outfitters team up for new collection

50 best women's underwear for every style in 2022

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

All Underwear – Parade

How underwear brand Parade reached $10 million in revenue in 2020

Parade Bralette Editor Review, 2021

This Viral Underwear Brand Sells a Million Pairs Every Year — Here's How You Can Get It Exclusively on Sale

Parade Wants to Recycle Your Used Underwear