If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let
Unleashing the Power of Teamwork: How your department drives your company's Success.
East Africa's Legacy Brands: Colgate, Bic, and Blue Band, and the Keys to Business Longevity
Turning a stranger into a friend
Unleashing the Power of Teamwork: How your department drives your company's Success.
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Would you rather go for a strong brand or a great price?
Do you want to buy this versus do you want to take this home with you?
How to peel the Value Proposition Onion
East Africa's Legacy Brands: Colgate, Bic, and Blue Band, and the Keys to Business Longevity
Is internet speed the best ISP differentiator today?
Take a screenshot of your advertising or product and remove the logo. Can consumers still recognise
Why Doesn't Cold Calling Work Anymore?
Is internet speed the best ISP differentiator today?
Must you increase volume to be heard by your customers?
Robert Kayimbye, EMBA on LinkedIn: If brand marketing is a tortoise, direct marketing is a cheetah. Here's…