This Underwear Brand Wants Women to Be Unapologetic About Peeing Themselves

Icon’s “Piss Off” campaign celebrates bold, brave women.
Icon's Piss Off campaign celebrates bold, brave women.

Urine Luck: Woman Who Pees 30 Times a Day Tries Pee-Proof Panties

Mother Nature as Brand Strategy: Gender and Creativity in Tampax Advertising 2007–2009, Enterprise & Society

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Alison Brie Recalls 'Peeing Incident' on Mad Men Set

Female Hygiene on a Bike: How to Prepare for a Multi-Day Journey – Belén Castelló and Tristan Bogaard, The Radavist

The Problem With Neediness (Or: The Anti-Sex Equation)

Mother Nature as Brand Strategy: Gender and Creativity in Tampax Advertising 2007–2009, Enterprise & Society

Celebrity Emergency Toilet Stories That Will Make Cringe

8 Brands That Practice What They Preach About Body Positivity

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Video of man urinating on Northern Line London Underground in front of passengers