Sotheby's Auction House is Entering the Primary Art Market to Work Directly with Artists and Galleries
The auction house is crossing over into the primary art market, a domain typically controlled by art dealers and galleries, with a new sale channel called Artist's Choice.
Sotheby's is crossing over into the primary art market, a domain typically controlled by art dealers and galleries, with a new sale format called Artist's Choice.
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Two Back-to-Back Contemporary Auctions at Sotheby's London Send
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