Bonprix' new store concept: the future of shopping is here - Value chain

The Bonprix Next Generation Retail Store opened its doors on 14th February 2019 in the city centre of Hamburg, the result of 18 months of intense collaboration between Bonprix and Mieloo & Alexander. This pilot store delivers a brand new shopping experience to fashion lovers: an integration of the advantages of buying online and the experience of shopping in-store.

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