An extension of the brand': Inside Peloton's apparel ambitions

Peloton is placing a bigger emphasis on its retail and apparel offerings. The athletic brand, known most widely for its stationary bikes and workout classes, released a collection of men’s and women’s apparel on January 15 in collaboration with Gap subsidiaries Hill City and Athleta. Peloton vp of apparel Jill Foley said it's part of the company’s larger strategy to grow the apparel side of its business.

Peloton's Transition To A Lifestyle Company

Birchbox2.png?w=360&h=202&crop=1

Peloton Launched Its Own Apparel Brand and You're Going to Want

New Arrivals – Peloton Apparel US

Lululemon settles lawsuit with Peloton over allegations of

Will workouts drive loyalty for Lululemon? - RetailWire

Peloton rides into post-pandemic challenges

Peloton internal docs show it slashed 2022 sales goals for apparel

Peloton: The Roadmap To 100 Million Subscribers

Best indoor bikes 2024 What's the best smart bike for indoor