The brand strategist's toolkit #27: Brand wheels, pyramids, ladders and keys

Over the years, I’ve encountered dozens (maybe hundreds) of different models that are used by marketing teams to explain their brand strategy to colleagues and agency partners. I’ve worked with pyramids, wheels, onions, ladders, bridges, temples, footprints, keys, hourglasses, diamonds, keystones an

The Strategist's Toolkit: 9781615981977: Jared D

The brand strategist's toolkit #29: Stakeholder Discussion Guides

The brand strategists' toolkit #22: Brand measurement

South Korea's Fashion Frontier: Exploring the Leading Clothing Manufacturing Companies

The brand strategist's toolkit #29: Stakeholder Discussion Guides

The Distinctive Brand Assets Fallacy

The brand strategist's toolkit #27: Brand wheels, pyramids

The brand strategists' toolkit #17: USPs, CVPs and EVPs

The Distinctive Brand Assets Fallacy