Global Interest in Women's Sports is on the Rise - Nielsen Sports

From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever. While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.

The growing interest in women's sport across the world

The most influential athletes for the 2023 FIFA Women's World Cup™

The Olympics Is the Biggest Platform for Gender Equality in Global Sports

Nielsen Report Shows MLB Growing Popularity In Foreign Countries

The Inclusivity of the Olympic Games Is Key to Widespread Fan Appeal

Unbundling sponsorship of women's sports grew about 146% in 2021: Nielsen 2022 Global Sports Marketing Report

The evolution of women's sport and what it means for marketers

The World is Paying Close Attention To Women's Sports, and Brand Sponsors Should Be Too

There is a real and growing demand for more women's sport in the UK - Nielsen Sports

WSL set to enter UK's top four in domestic sports league viewership, says study - SportsPro