Women's sports popularity is growing, according to Nielsen study - Global Sport Matters
Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.
Women's sports gets down to business: On track for rising monetization
Nielsen Sports highlights growth of live streaming, News
There is a real and growing demand for more women's sport in the UK - Nielsen Sports
Why brands must rethink their approach to women's sports sponsorship
The Rising Popularity of Women's Sports: A Record-Breaking Year
Women Athletes Are the Sports World's Growth Stocks - The Washington Post
FanDuel, DraftKings Try to Reach Women Sports Fans
Media Coverage For Women's Sports Has Nearly Tripled In Five Years, According To New Research
Frontiers Advancing feminist innovation in sport studies: A transdisciplinary dialogue on gender, health and wellbeing
Women's sports viewership on the rise.
Women and sport today: growth statistics - Iberdrola