The company's see-through pants sunk its stock in March 2013

When the company announced its Luon pants recall, it took 6 percent off the stock.

The History of Lululemon

The pants are so valuable to Lululemon that the company once sued Calvin Klein for making a pair a bit like them.

The strategic difficulty is that Lululemon is dependent on a single supplier for its stretchy Luon material.

Lululemon's See-Through Pants Recall Is Just The Latest Weird Chapter In Its Bizarre History

And if your life isn't great, then that's your fault too.

Wilson created the name 'Lululemon' because he thinks Japanese people can't say the letter 'L.

The company's see-through pants sunk its stock in March 2013.

Lululemon store staff are not just being friendly. They're gathering data on you.

In 2007, Lululemon falsely claimed its clothes were made with seaweed.

Wilson said he favors using child labor in Third World countries.