When you don't have the resources, you have to be distinct': Tracksmith founder Matt Taylor — The Challenger Project

By A Mystery Man Writer

Tracksmith is quietly carving out a slice of the running market by focusing relentlessly on an area the global sportswear giants have overlooked: running culture. ‘When we started, I didn’t even want to show running,’ says Matt Taylor, the founder. ‘I thought we could show the before and after — the

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I'm Mary Cain, a runner and an advocate for women in sports. I work for Tracksmith and am the founder of Atalanta NYC, a new professional women's team in New York. Ask

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