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SKIMS Mens Capitalizing on Sports Partnerships to Break Boundaries - Zoomph

By A Mystery Man Writer

In a groundbreaking announcement, SKIMS, the iconic shape-wear and loungewear brand founded by Kim Kardashian, has entered into the world of men's fashion. SKIMS Mens launched in partnership with three professional athletes, and since then SKIMS has announced its partnership with the NBA, WNBA and USA Basketball, creating not only a shift in the fashion

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The SKIMS for Men campaign is already courting serious controversy

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span>Kim Kardashian's Skims' Menswear Generates $13.8

The SKIMS for Men campaign is already courting serious controversy