Adidas is banking on Beyonce for growth with Ivy Park athletic

Adidas is banking on pop icon Beyonce, who's dominated the airwaves for more than two decades, to do the same for the company with her new adidas x Ivy Park athletic wear collection, which makes its debut in adidas stores and online at midnight.
Adidas is banking on pop icon Beyonce, who's dominated the airwaves for more than two decades, to do the same for the company with her new adidas x Ivy Park athletic wear collection, which makes its debut in adidas stores and online at midnight.

Nobody actually buys beyonce's ivy park clothing line!, Page 29

Source: Beyoncé, Adidas Mutually Agree to Part Ways, Page 11

Beyoncé Goes Country In A Video For Her Latest Ivy Park x Adidas Collection

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Ivy Park out — Beyoncé x Balmain in - TheGrio

Beyoncé's Ivy Park And Adidas Agree To Part Ways

Beyoncé is her own best advertisement as she shows of killer curves in adidas x IVY PARK collab

Nobody actually buys beyonce's ivy park clothing line!

Beyoncé Cuts Ties w/ Shamed Sir Philip Green, Buys Back Ivy Park Shares

Nobody actually buys beyonce's ivy park clothing line!, Page 25

Source: Beyoncé, Adidas Mutually Agree to Part Ways, Page 16

Beyonce shares sneak peek at Ivy Park Adidas collection as she scores a Golden Globe nod