Ad watchdog: 'BOOBS' is not an inappropriate word when selling bras - Mumbrella

By A Mystery Man Writer

Around 35 complaints to the Advertising Standards Board (ASB) against the Bonds ‘Boobs’ campaign have been dismissed, with the ASB ruling the term is not inappropriate in the context of selling bras.The campaign, which launched in October, saw Bonds change its name to ‘BOOBS’ across all signage, including all social media channels, and across billboards […]

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