Lacoste Highlights Endangered Species in Limited-Edition Polo Shirt Line

Ten of the world's most endangered species are taking the place of Lacoste's iconic crocodile logo to raise awareness in a new campaign.

Harsh Goenka on X: Lacoste swaps its crocodile logo for a limited-edition line with endangered species. Number of shirts produced in each series corresponds to remaining populations in the wild. Great idea!

Lacoste Collaborates on Endangered Species Initiative

Polo Lacoste Limited Edition 2024

Lacoste's Reasoning for Replacing Its Classic Croc Logo Will Make You Cheer - Brit + Co

LACOSTE - SAVE OUR SPECIES

Lacoste crocodile logo replaced by endangered species

Lacoste replaces crocodile logo with endangered species

Polo Lacoste Limited Edition 2024

Lacoste x IUCN SOS - IUCN SOS

Polo Lacoste Limited Edition 2024

Lacoste Replaces Its Crocodile Logo With 10 Endangered Species

Low Budget, High Impact: Lessons Learned from Lacoste's Viral SOS Campaign

Polo Lacoste Limited Edition 2024

Lacoste turns over its stores to endangered animals in follow-up to 'Save Our Species