True&Co identifies more than 6,000 breast shapes and find lingerie

A company in San Francisco used seven million data points to analyse the shape of 500,000 women
A company in San Francisco used seven million data points to analyse the shape of 500,000 women's breasts and has created a range of bras (pictured) using the information.

True&Co identifies more than 6,000 breast shapes and find lingerie

True & Co. and Other E-Commerce Startups Change Bra Shopping

True & Co Women's True Body Lift Scoop Adjustable Strap Bra

True & Co. Women's True Body Triangle Convertible Strap Bra, Peony

Beauty & Brains: Using Big Data to Build a Better Bra - Digital

True & Co Women's True Body Lift V Neck Bra, Purple Haze, 1X

To Victoria's Secret's Goliath, Lingerie Start-ups Play David

Bestsellers, Bras & Underwear

Bra Startup True&Co Launches Simple Intimates Line Based on Lots