The “SUPREME” theory of hype branding, by Soham Kulkarni, Predict

Unfolding the unconventional strategy that led a streetwear brand to billion dollar valuation and a cult fan following
The article describes different tactics employed by supreme to create hype and increase brand momentum

Supreme Marketing Strategy - Google Search, PDF, Brand

Supreme Marketing Strategy - Google Search, PDF, Brand

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How Companies Can Create and Capture Virality

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IKEA Hyderabad — Guerrilla marketing at its best, by Soham Kulkarni, Strategy Insider

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The Psychology of Freemium Games. How game designers use behavioral…, by Soham Kulkarni, Strategy Insider