Go viral or go home: TikTok leggings raise the stakes as athleisure brands battle it out

Back in November, well into TikTok’s biggest year ever, user Hannah Schlenker posted a video of herself wearing Aerie’s "Offline Real Me High Waisted Crossover Leggings” and dancing to a Justin Bieber song. The post went viral immediately, along with a sea of commenters asking where she procured her purple leggings. Aerie did not commission the content or Schlenker’s endorsement, but the American Eagle subsidiary is reaping the benefit.

Top 15 Technology Trends Reshaping Fashion Retail in 2024: Dress for the Future - Indian Retailer

TikTok user fools internet with claim activewear supplier made backside-exposing leggings

The best leggings in Australia: From butt-lifting to sustainable

Is quality getting worse in fashion? Do things no longer measure up to

VIE Magazine June 2023 by The Idea Boutique - Issuu

Tiktok Leggings Viral Video Game International Society of Precision Agriculture

Retail News: Openings & Closings – Fonjep News

Replying to @Let Us Talk About It How do elitism and classism show up

Tiktok Leggings Gone Viral Best Honeycomb Tights in Australia – TRB Australia

Viral Tiktok Leggings – Judicious Merch Shop