Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online

‘If old-fashioned underwear makes you squirm, switch to Jockey.’ That was the pitch from clothing manufacturer Lane Walker Rudkin when it began marketing the Jockey Y-front to New Zealand men on 16 March 1940.

Jockey Y-fronts hit New Zealand shops

Y-fronts New Zealand Society

Fashion NZHistory, New Zealand history online

Labour Department roll of honour board

Albert and Ernest Asher NZHistory, New Zealand history online

FAMILIES AT WAR - Wanaka Genealogy Group

A brief history

Since 1940 the Jockey Y Front has provided comfort and support to New Zealand men. , Made from soft breathable cotton, the classic brief provides full

Classic Y-Front Brief

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