Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

By A Mystery Man Writer

After nearly 60 years of its distinctive cursive, Eddie Bauer is adopting a blocky, minimalist logo.
After nearly 60 years of its distinctive cursive script, the outdoor retailer is ditching the script for blocky text and a goose.

Because cursive handwriting is no longer being taught in many schools in America, these (and many other) logos may soon need a redesign (x-post from r/LogoDesign) : r/typography

Gen-Zers can't read cursive.

cursive Submarin

Imgur: The magic of the Internet

Eddie Bauer logo ditches the script because Gen Z doesn't read cursive

Liesl Barrell on LinkedIn: Eddie Bauer changed its logo because Gen Z doesn't read cursive

Eddie Baur Has Changed Its Logo Because Gen Z Cannot Read Cursive

Eddie Bauer logo re design #eddiebauer

AIGA Dallas Fort Worth

Eddie Bauer unveils new logo and brand, Mike Hofman posted on the topic