Collaboration culture: Why brands are teaming up to stand out

Greggs sliders, Tony's Chocolonely ice cream, KFC bucket hats. Collaborations have certainly grabbed attention in recent years, but what's in it for the brands themselves?
Collaborations have certainly grabbed attention in recent years, but what’s in it for the brands themselves?

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สมการ x” เรียนรู้เรื่อง Collab(oration) ที่สร้าง Impact ได้มากกว่า - ถอดสมการ “ความร่วมมือ” ระหว่างแบรนด์ดังระดับโลก อาทิ H&M, Supreme, Spotify, Nike, Apple ไปจนถึง Louis Vuitton และ McDonald ตั้งแต่ที่มาแนวคิด เบื้องหลังการจัดการ ไปจนถึงการโอบรับความ

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