Rare Rabbit: How a brand lured stylish men and hopped to $300 mn valuation - The Economic Times

Rare Rabbit has tapped into men's growing interest in trying out different clothing styles. Pulkit Verma, head of ecommerce and digital marketing at Rare Rabbit, mentioned to ET a few years ago that they noticed more men wearing floral clothing, indicating a shift in corporate dressing becoming less formal. Tata has engaged in discussions with Rare Rabbit and is currently conducting a thorough evaluation after presenting a term sheet to potentially invest $40 million.

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India's Tata Capital eyes fashion brand Rare Rabbit at $300 mln

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Shop Urban & Contemporary Men & Women Clothing at Rare Rabbit

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Tata Capital Pursues Rare Rabbit at $300 Million Valuation

Shop Urban & Contemporary Men & Women Clothing at Rare Rabbit

Tata Capital eyes fashion brand Rare Rabbit at $300 million

Shop Urban & Contemporary Men & Women Clothing at Rare Rabbit

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