Underwear brand Parade expertly encapsulates Gen-Z's values

Not only is the company committed to using sustainable materials and delivering products designed for everyone, but a recycle and reward program is already underway.

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Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

Parade Days of the Week Underwear Collection

How Gen-Z-Founded Brands Are Changing the Intimates Industry

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Gen-Z favorite intimates brand Parade opens first pop-up

Meet New Sustainable Underwear Brand, Parade

How Parade is moving beyond underwear and into new retail channels

How Gen-Z-Founded Brands Are Changing the Intimates Industry

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