How Indian innerwear brand Dixcy is rewriting the tale of what lies underneath
The Drum finds out how the Indian men’s innerwear brand Dixcy plans to rewrite the code for a busy but undifferentiated category
How to buy sustainable underwear without sacrificing on style
Advent International acquires innerwear brand Dixcy Textiles
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Men?s Innerwear: Style Supersedes Pure Functionality - Indian Retailer
Advent International acquires innerwear brand Dixcy Textiles
The History of Underwear Part 2
Modenik Lifestyle Revamps Dixcy Scott to Capture New Age Consumer - Indian Retailer
Modenik Lifestyle unveils a new identity for Dixcy Scott along with innovations in product and packaging
Advent International acquires innerwear brand Dixcy Textiles
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Case Study: How Dixcy Scott is Addressing the Transitional Indian Man
Modenik Lifestyle Revamps Dixcy Scott to Capture New Age Consumer