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How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)

By A Mystery Man Writer

How Michael Jordan became a brand - Los Angeles Times

The Godfather of the Jordan Brand': How Howard White found his calling as Michael Jordan's closest confidant

Be Like Mike - Wikipedia

Air' benches North Carolina legend Michael Jordan, but he did make 2 key requests

How A Nike Super Bowl Commercial Starring Michael Jordan Turned Into The Space Jam Movie

What Ben Affleck's 'Air' Gets Wrong about Nike and Michael Jordan

The Legend of Michael Jordan

Michael Jordan Tripled His NBA Career Earnings In Just One Year With The Jordan Brand - Fadeaway World

Few Have Seen It, Even Fewer Have Played It. The Story Behind Michael Jordan's Ultra-Private Golf Course, Chicago News

What If: Michael Jordan and the Missed Nike Opportunity, by Rohit Kadav

Nike's Air Jordan 1 Has Entered the Influencer Age - The Ringer

The Bridge Between Michael Jordan and LeBron James: Kobe Bryant - The New York Times

Air True Story: All About the Film Inspired by Michael Jordan's Shoes