Women's Health and Under Armour launch #itstartswithabra campaign

Women’s Health has partnered with leading athletic performance brand Under Armour to launch the #itstartswithabra campaign in a bid to boost physical activity and confidence levels amongst women who research shows are the least active.

Women's Health and Under Armour launch #itstartswithabra campaign to help break down fitness barriers amongst lower socio-economic communities - PPA

Women's Health and Under Armour launch #itstartswithabra campaign - FIPP

Under Armour empowers women to put themselves first with the #U1st campaign

Introducing the #itstartswithabra campaign from Women's Health

Under Armour, I Will What I Want

Top 5 Under Armour Ad Campaign Moments

InPublishing: Grazia partners with Boots to encourage more sustainable beauty routines

InPublishing: Grazia partners with Boots to encourage more sustainable beauty routines

Introducing the #itstartswithabra campaign from Women's Health

Under Armour Calls On A New Generation To Protect This House

Under Armour Launches its First Running Shoe Made on a Women's Last

InPublishing: Grazia partners with Boots to encourage more sustainable beauty routines

Under Armour it's what you do in the dark that puts you in the light by Droga5