Reebok gives Aditya Birla Fashion a quick entry into sportswear race - BusinessToday

By A Mystery Man Writer

The sluggish but profitable and well-known brand fits well into ABFRL’s expanding fashion and lifestyle portfolio for it to foray into sportswear, experts say.

Indian branded apparel retail: Promising but not big enough - Indian Retailer

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Aditya Birla Fashion receives licence to sell Reebok in India

Aditya Birla Signs Deal With Authentic Brands Group to Distribute Reebok in India

ABG takes Reebok to India

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What Is in Store for Reebok's Future?

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ABG Inks Deal With ABFRL to Bring Reebok to India

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