Zudio's Style of Marketing

Established in 2016 as a fast-fashion brand under the ownership of Tata Group, Zudio has rapidly expanded in over 300 stores nationwide. Discover the marketing strategies of Zudio in this article.
Zudio, a prominent player in India's fashion industry, has achieved remarkable success through a combination of strategic business approaches. These include a value pricing strategy, swift inventory refresh cycles, targeted expansion into tier 2 cities, a distinctive focal model, and a private labeling strategy. These strategies collectively enable Zudio to provide trendy fashion offerings at competitive prices, effectively capturing the attention of value-conscious consumers across India. Esta

Zudio India 5,000 Crore Fashion Industry - Radiance Haute

Unveiling the Success Story of Zudio, by Mayank

Zudio's Marketing Strategy : Fashion Meets Budget

NEWS TRAIL

STAR Bazaar - Savings is in fashion and Zudio has got you

Zudio India 5,000 Crore Fashion Industry - Radiance Haute

Tata Group's Zudio Aims to Open 150-200 Stores in FY25 to Meet Surging Demand

Zudio Franchise Cost, Fee and Profit in India 2024

Zudio Franchise Cost Unleashed: 7 Moves to Launch Your successful Fashion Empire

Trent's dream run continues…thanks to Zudio!

How to Apply for a Zudio Franchise : Blog – Distributors

Zudio's Marketing Strategy: How The Fashion Brand Won Over Millennial

Trent”-ing Fashion On The Bourses 👜 - smallcase

Redefining Indian Fashion: Zudio's Success Sparks Intensified Competition in the Value-Fashion Sector - FASHION VALUE CHAIN