Why Coca-Cola's 'New Coke' Flopped

Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.
Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic.

New Coke Making Comeback for Season 3 of Netflix Show

MagiCan': Coca-Cola's Bizarre '90s Promotion That Lasted a Measly Three Weeks

Coca-Cola moves to 'One Brand' strategy, scrapping individual brand campaigns

New Coke: The Most Memorable Marketing Blunder Ever?

What Made New Coke A Disaster?

Product Flop Part 2: New coke; Coca-Cola's biggest product flop

New Coke debuted 30 years ago. Here's why it was a sugary fiasco. - Vox

Inside the Cola Wars: The History of Coca-Cola and Pepsi's Rivalry

Bibliografie Invloed by HarperCollins Holland - Issuu

New Coke: the 30th Anniversary of Coca-Cola's Biggest Mistake