How Victoria's Secret is bucking the bralette trend

The legacy lingerie house is done with the bralette craze, pledging instead a return to its bawdier, push-up roots
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
For Victoria’s Secret, sex sells. That may seem obvious, but the multibillion-dollar lingerie industry has been headed in a different direction of late. Now, as the mother of all underwear labels tries to figure out how best to keep women coming back to its lace-filled stores, it’s doubling down on the sexy bras that made it big in the first place.

Potentially NSFW) Victoria's Secret Bralette and Sexy Shortie Sale

Victoria's Secret Shanghai Show: more Chinese Angels than ever, a runway fall and visa denials

victorias-secret-bucks-bralette-trend

No-Nonsense 'Bralettes' Are Fraying Victoria's Secret's Flirty Edge

cdn.i-/sites/default/files/styles/og_image

Victoria's Secret Bralette 2016 Commercial + Photos

Victoria's Secret halts woke branding, returning to roots as sales

Lingerie: Latest News and Updates

The Victoria's Secret backlash: how athleisure-inspired bras have

Love Stories Sustainable Fashion

How Victoria's Secret is bucking the bralette trend

How Victoria's Secret is bucking the bralette trend

Frankies Bikinis Just Launched Recycled Activewear—Shop It Here

The Best Wireless Bra, According to Customers