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Victoria's Secret Angles for Adoration with Latest Acquisition - McMillanDoolittle - Transforming Retail

By A Mystery Man Writer

Industry veteran Victoria’s Secret recently announced it will acquire digitally native lingerie brand Adore Me for $400 million. Victoria’s Secret is the world’s largest lingerie specialty retailer, operating 1,350 retail stores globally. Adore Me on the other hand was launched as a direct-to-consumer (DTC) brand

Victoria's Secret abandons its scantily dressed Angels, saying they're no longer 'culturally relevant.' Activists and entrepreneurs will be the new faces of the brand, it says. - Yahoo Sports

The Newest Victoria's Secret Angels Landed In Times Square To Celebrate The New Body By Victoria Campaign

22 Photos & High Res Pictures - Getty Images

Victoria's Secret Swaps Angels for 'What Women Want.' Will They Buy It? - The New York Times

Victoria's Secret Brings Back the Wings in New Campaign - Fashionista

Meet the New Victoria's Secret Spokeswomen Replacing Angels

Victoria's Secret Brings Back the Wings in New Campaign - Fashionista

Digital Retail Archives - Page 2 of 3 - McMillanDoolittle - Transforming Retail

Victoria's Secret's New Campaign Taps Eileen Gu, Bethann Hardison

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Victoria's Secret scrubs the Angels from its stores in revamp

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Victoria's Secret bringing back fashion show

sustainability Archives - McMillanDoolittle - Transforming Retail

Finding New Wings for Angels of Victoria's Secret