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This Teen Launched a Body Positive Bra Line for American Eagle

By A Mystery Man Writer

It happens to be really cute, too.

Aerie: How AE Underwear Became Its Own Brand

How Victoria's Secret's Stagnant Brand Image Might Dampen L Brand's Valuation

Victoria's Secret: Rise, Fall, Comeback of Lingerie Giant

A Lingerie Brand Offers Real Women as (Role) Models - The New York Times

Victoria's Secret is leaning into comfort and women are taking notice

Case Study: How Aerie won Gen Z and Victoria's Secret's market share - Glossy

Aerie bra ads feature models with disabilities

Aerie Looks To Double Sales To $2 Billion As Shoppers Ditch Victoria's Secret

Business Insider: How American Eagle Outfitters outperformed its peers during the pandemic thanks to 'distribution nodes,' body positivity, and TikTok - AEO-Inc

From American Eagle to Pirelli, advertisers turn to 'real' models

I Shopped for Lingerie at Victoria's Secret Versus Aerie

The #AerieREAL Campaign: Changing Women's Empowerment … One Bra at a Time, by Chloe Hart

AEO's Aerie Brand, Built On Body Positivity And Inclusion, Is Slowly Edging Out Sexy Supermodel Juggernaut Victoria's Secret

Find your fit with the #AerieREAL Bra Guide! - #AerieREAL Life

Aerie Continues Its 'Real' Streak, Casting Models With Illnesses and Disabilities