How DTC brand Andie Swim used Instagram as a testbed for its first

In June, direct-to-consumer swimwear brand Andie Swim launched its first major advertising campaign, just over two years after its launch. Ahead of rolling out the campaign, which spans outdoor mediums from subway ads to billboards, the brand spent a year testing and learning through social media ads what resonates with customers.

Behind the Brand: Melanie Travis, Founder of Andie

AB testing Guide: How to Get Started and Real-Life Examples

Andie Swim's Founder Talks the Brand's Success and More - Coveteur

Lamar Advertising Company on LinkedIn: Andie Swim is a digitally

I Tried the One-Piece Bathing Suit That's All Over Instagram

Demi Moore Turns Designer for DTC Swim Brand Andie

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate

Andie Swim Case Study - Clearco

Andie Swim Founder Melanie Travis Talks Fundraising and Rainbow

Andie - QuickFrame

How swimwear brand Andie is mixing influencer marketing and out-of

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate

Lamar Advertising Company on LinkedIn: Andie Swim is a digitally

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate