Inside The London-Based Streetwear Brand That's Become A Cool-Girl Favourite

Vogue speaks to Aries founder Sofia Prantera about the rise of her streetwear brand, Aries. Sofia Prantera has built a cult following since starting Aries in 2009: the brand has been seen on Zendaya in ‘Euphoria’ and on the likes of Dua Lipa, Adele and Taylor Russell in real-life.

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Inside The London-Based Streetwear Brand That's Become A Cool-Girl Favourite

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Inside The London-Based Streetwear Brand That's Become A Cool-Girl Favourite