SheIn: A Story of Online Segregation and Data as Business Intuition · Yiqin Fu

SheIn, an e-commerce company founded in China but sells exclusively to overseas markets, is likely to eclipse Zara (Inditex), H&M Group, and Gap Inc. as the world’s largest clothing retailer as early as the second half of this year. It reportedly sold $10b worth of clothing in 2020 and $3.6b in the first quarter of this year, reaching a valuation of $46 billion. On the U.S. iOS and Android app stores, it overtook in May as the most downloaded shopping app.

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