Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Victoria's Secret attempts to revitalize brand. Too little, too late?

Ariela & Associates acquires inclusive underwear brand Parade

Parade news and archive

Parade Underwear Line Is at Target & Prices Start at $10

What happened to Parade underwear start-up

Parade Launches A New Category: Bralettes » Press Release, 43% OFF

Viral Underwear Brand Parade Has a New Owner

How Underwear Startup Parade Wiped Out Investors — The Information

Underwear