Peloton shares soar after inking apparel, content deal with rival

Under the deal, Peloton would become the exclusive digital fitness content provider for the apparel maker, developing all content for Lululemon Studio beginning early 2024. In return, Lululemon would be the fitness bike maker's primary athletic-apparel partner.

Graham Robins on LinkedIn: Peloton shares soar on digital content, apparel partnership with Lululemon

Media Coverage Weinberg Center for Corporate Governance

Peloton Stock News (PTON) - Page 7

Peloton Stock Drops After Controversial Holiday Ad

Peloton Gives Downbeat Forecast as Comeback Remains Elusive (PTON) - Bloomberg

Trying to Sell Your Peloton Bike? You're Not the Only One

Pivot

Peloton Leans Into Subscriptions as Brand Revamp Continues - WSJ

Peloton shares nosedive after wider loss, dour membership forecast