Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite

Though Alo Yoga is most typically associated with leggings and sports bras, the 16-year-old brand has been making its viral sherpa coats and jackets since 2014. On its website, it promotes a dedicated "Sherpa Shop" where 33 products can be found in the fabric, which is a faux sherpa. The entry into the category is the brand's $88 micro sherpa off-duty cap, and the most expensive item is the $298 oversized sherpa trench.

Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise - Glossy

Summer Nacewicz on LinkedIn: EXCLUSIVE: Alo Stacks Supplements as It Continues to 'Move Into Wellness

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Roxanne Pavée on LinkedIn: Is This Alo Yoga's Moment?

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Glossy on LinkedIn: Knix launches 'The Invisible Period' campaign to educate and break taboos…

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Summer Nacewicz on LinkedIn: Looking for a temp art director to help out BELLA+CANVAS now through the…

Glossy on LinkedIn: Knix launches 'The Invisible Period' campaign to educate and break taboos…