Complaint Filed Against Lululemon over Greenwashing

By A Mystery Man Writer

Advocacy nonprofit Stand.earth has filed an anti-competition complaint against leading Canadian fashion brand Lululemon claiming that the latter’s ‘Be Planet’ campaign misleads customers about its environmental impact.

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Stand.earth on X: Extra! Extra! Read all about it! @lululemon is launching a greenwashing tactic on #EarthDay2022 instead of taking real climate action & ridding its supply chain of fossil fuels. 😒

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Lululemon marketing complaint could be a test of Canada's greenwashing laws, expert says