Opinion Why K-pop idols are the new faces of global luxury: from
From Blackpink’s Lisa representing Celine to Exo’s Kai modelling for Gucci, forward-thinking luxury brands are going all-in on Korean brand ambassadors for truly worldwide recognition
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Last week I was chatting with the CEO of a Korean luxury skincare brand who lives in the United States and is originally from Seoul. I asked about the differences in culture between her Korean and American consumers, and she immediately lit up, smiled, and answered: “For Koreans, it is all about how we look. It is an investment in our future, in our life, in our success.” A strong statement that might not ring true for everyone, but which explains why
Forget Hollywood. There's a new global brand ambassador
6 K-pop idols who are 'human luxury brands', from BTS' V and Exo's Kai for Gucci, and Blackpink's Jennie and Jisoo for Chanel and Dior, to Girls' Generation's Yoona and Ive's Wonyoung
K-Pop: Idols of K-Pop 100% Unofficial: 9780603577147: UK, Egmont Publishing: Books
Budget-Optimized Korean celebrities who are brand ambassadors of major luxury brands, celine brand ambassador korea
K-pop's New Wave: From International Partnerships to Global Groups
Images
Discover CELINE Summer 2022 Baie Des Anges Collection, 48% OFF
image-cdn.hypb.st/https%3A%2F%2F%2Fim
K-pop and couture: Why luxury fashion has been gearing East
K-pop stars are topping fashion's charts as luxury brand ambassadors
Opinion Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China
Images
12 K-pop stars who became luxury brand ambassadors in 2023
Complete List of All KPOP Idols Who are Brand Ambassadors
Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels