How to Decode The Gen Z Style Statement - Indian Retailer

How Bright is the Scope of Rental Fashion in India - Indian Retailer

Stores of the Future} Yousta: A Youth-Focused Fashion Retail Format by Reliance Retail - Indian Retailer

Richard Rapport chooses to focus on outfits rather than on, richard rapport

Your Generation Invented These Looks. Gen Z Doesn't Care. - WSJ

Myth busting: tapping into the buying power of Gen Z

How does the Indian gen-Z shop?

Ultimate guide to Gen Z fashion trends - Times of India

Influencers and celebs impact waning, friends may have a bigger influence on Gen Z shopping habits - The Economic Times

What Retailers Need to Know About Gen Z, the Next Generation of Shoppers - Indian Retailer

How Gen Z is Revolutionizing Fashion Trends and Consumption Patterns - Indian Retailer