The Brand That Invented the Hoodie is Finally Cool Again - FASHION Magazine

Once associated with the dadcore look of half-zip sweaters, chunky running shoes and baseball caps, Champion is becoming cool again.

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The Brand That Invented the Hoodie is Finally Cool Again - FASHION Magazine

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How the Champion Brand Became Cool Again. They swallowed their pride and accepted…, by Tameem Rahman

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How Champion Became One of the Coolest Brands Around—Again

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