Hello Piers, we've been expecting you' - industry pros salivate
The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.
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Piers Morgan Tries Greggs' Vegan Sausage Roll
Piers Morgan says criticism over Greggs vegan sausage roll was mostly because he was 'bored out of my brains', The Independent
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