Farfetch is making a case for luxury virtual try-on - Glossy

Global online fashion marketplace Farfetch recently tested how a virtual try-on offering would improve conversion and engagement. It found that, compared to going to a store to try on a product, luxury customers would rather use virtual try-on when they're early in the path to purchase. In addition, they'd rather engage with virtual try-on offered through a QR code on a store window than enter the store. 

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