Concept bra to help Japanese women on the hubbie hunt

May 19, 2009 “Concept” and “bra” aren’t two words you’d typically expect to go together. After all, a bra is the epitome of simplicity. As Seinfeld's George Costanza said, “Two cups in the front, two loops in the back. How do they do it?” Well, Japanese lingerie maker Triumph International has complicated the humble undergarment with its concept “Konkatsu bra” – a bra that is designed to help Japanese women search for husbands by proudly declaring they're “on the hunt”.

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Concept bra to help Japanese women on the hubbie hunt

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Japanese firm invents bra that gives wearer uplifting messages