Co-creating with brands: How brand engagement went beyond logo

Tidal Rave Festival, an annual youth cultural festival, welcomed a little over 20,000 Ravers to mark the 10th edition of the festival in Ghana. The festival, which was dubbed ‘The New Rave’, featured a host of experiences geared toward making Ravers live through endless fun. While the Tidal Rave Stage played host to almost every […]

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Co-creating with brands: How brand engagement went beyond logo placement at Tidal Rave Festival - The Business & Financial Times

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