Beneunder: Lessons from China's Hermès of Umbrellas Leading into an IPO - China Skinny

By A Mystery Man Writer

quot;If you protect yourself from the sun, you will be whiter than others. If not, you will be uglier," so said a sun hat advertisement last month on Douyin from the multi-billion dollar Chinese sun protection brand, Beneunder.

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Brolly good idea

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