Certified plant-based' logo may have broader appeal than vegan

While the terms ‘vegan’ and ‘plant-based’ might appear to be interchangeable (they both exclude animal products), consumers do not view them in the same way, says the Plant Based Foods Association (PBFA), which has just launched a new ‘certified plant-based’ certification scheme and logo.

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Certified plant-based' logo may have broader appeal than vegan