Belief or Understanding: Why Can't Startups Have Both? — The Titanic Effect
My first job out of college was working at a consulting firm called Markowitz & McNaughton Inc. (MMI) in the DC area. We did primary market research for our clients, mostly Fortune 500 and similar international firms. Essentially, this meant calling customers, competitors, suppliers, and oth
This site supports a book, The Titanic Effect: Successfully Navigating the Uncertainties that Sink Most Startups. In this book, we explore the set of human, technical, and market factors that combined to result in the sinking of the Titanic, one of our most tragic historical maritime disasters. We draw on lessons learned, as well as case studies of successful and failed businesses, to show similar patterns for entrepreneurial ventures–and how hidden debts accumulated early in the life of even the most promising startup can subsequently sink them. We then offer suggestions for the entrepreneur on how to identify and manage these hidden debts.
The Titanic and the manager's five deadly sins
Steering the Titanic: Why Impact Investing Won't Save the World
I Survived: I Survived the Sinking of the Titanic, 1912 (I Survived #1): Volume 1 (Paperback)
US expert on Titanic wreck believes tourist visits will resume
The Titanic Never Sank And Other Conspiracy Theories Surrounding The Tragic Ocean Liner
Titanic Syndrome: Why Companies Sink and Reinventing in Crises
Titanic missing sub: What the inside of the 'Titan' looked like
In race against clock, expanding fleet of ships searches for submersible lost near Titanic wreck
How The Titanic Changed The World
This new luxury cruise ship is 5 times bigger than the Titanic – and it's scaring people: meet Royal Caribbean's epic Icon of the Seas, a 20-deck behemoth Twitter is calling a
Why the Titanic Still Fascinates Us, History
Book uses lessons learned from the Titanic to tell startups what not to do: IU News
Titanic Mysteries That May Never Be Solved